Roche has designed and initiated the Fight IPF campaign in Ireland and globally, to raise awareness of IPF and the impact it has on patients and its carers. In Ireland the campaign is supported by the Irish Lung Fibrosis Association (ILFA), the national patient organisation supporting patients with IPF. The campaign encourages all patients to stand up to the disease, get informed, and ensure that they receive the care they need for their individual IPF journey. We are delighted to share this campaign with you and will continue to engage people with IPF and the issues surrounding it both in Ireland and around the world.